Case Study – Transking USA MATS 2024 Exhibition Kit

Background / Brief

I was contacted by Transking founder and director, Lindsay King, about creating a version of the Transking website for the US market – as Transking were planning to visit the Mid-America Trucking Show in Louisville, Kentucky, to have a look around and make some contacts.

I met with Transking in their offices at Wetherill Park, where we discussed what we thought would be involved.

We began by registering some US specific domains: trankingusa.com and tightwinder.com. During the meeting, I suggested we look at what an actual booth at MATS would cost, and as it turned out this was relatively inexpensive. It was decided that setting up a booth would make a proper statement and was a much better way to go given the cost of the trip as it stood.

Once the booth was secured, we looked at the materials we needed to produce and identified that we would require. They were as follows;

  • Website
  • Business Cards
  • A3 Brochure
  • Promotional Video
  • Pull Up Banner
  • Background Curtain
  • Questionnaire
  • Pens
  • A5 Stand
  • Test Results Page
I was contacted by Transking founder and director, Lindsay King, about creating a version of the Transking website for the US market – as Transking were planning to visit the Mid-America Trucking Show in Louisville, Kentucky, to have a look around and make some contacts.

I met with Transking in their offices at Wetherill Park, where we discussed what we thought would be involved.

We began by registering some US specific domains: trankingusa.com and tightwinder.com. During the meeting, I suggested we look at what an actual booth at MATS would cost, and as it turned out this was relatively inexpensive. It was decided that setting up a booth would make a proper statement and was a much better way to go given the cost of the trip as it stood.

Once the booth was secured, we looked at the materials we needed to produce and identified that we would require. They were as follows;

  • Website
  • Business Cards
  • A3 Brochure
  • Promotional Video
  • Pull Up Banner
  • Background Curtain
  • Questionnaire
  • Pens
  • A5 Stand
  • Test Results Page
Transking Founder and Director Lindsay King at MATS 2024
Transking Founder and Director Lindsay King at MATS 2024

Software

Print graphics created with Illustrator. High resolution, print ready, 3D models textured in and exported from Adobe Dimension. Large format 3D text created with After Effects and Photoshop. Animations sequenced and rendered with Blender. Online GLB file exported from Dimension. Promotional video created with After Effects.

Website built with WordPress – transkingusa.com

Production timeline: 3 Weeks

Top

Transking USA Design & Print Graphics

Created with Illustrator, Dimension and Photoshop

Transking USA Promotional Video

Created with Illustrator, Dimension, Blender and After Effects.

Duration: 03:45
15 second loop for website

3D model of the Transking Tightwinder USA prototype.

Supplied as GLB format and textured in Adobe Dimension. Model imported into Blender for animation and also used on transkingusa.com in a 3D Viewer.

Tightwinder USA 3D Model

Supplied GLB

Tightwinder USA 3D Model

Textured GLB

A5 A-Frame with Tiedown Winch
A5 A-Frame with Tiedown Winch

MailChimp Campaign Copy and Design

Follow up letter for contacts made at MATS 2024. Graphics made in Illustrator, animated GIF in After Effects*. Other tasks include writing the copy and organising MailChimp Audience.

*MP4 from above shown here
MailChimp Transking Tightwinder May 2024
Transking USA Safety Banner
Transking USA Safety Banner
MailChimp Transking Tightwinder May 2024
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